Services
Positioning
Tagline
Brand identity design
Brand system
Creative & design direction
Digital design (development with Lama Lama)
Motion design with Calango
As one of the pioneering AI consultancies, Neurons Lab has established itself as a frontrunner in the field. After successfully servicing scaleups worldwide, the team was ready to take the next step: solidifying its leadership position and making its mark in the enterprise market.
In close collaboration with the Neurons Lab team, we crafted a bold new positioning and digital-first brand identity as the next-era AI consultancy. This reimagined brand reflects their mission to guide global leaders like Visa and Decathlon toward AI-powered leadership in their industries.
THE AMBITION
A next-level digital-first presence
We translated the positioning into a confident and distinctive brand identity, complete with a unique visual world. The stepping stones symbolize the path forward into the next era of AI, with Neurons Lab leading the way. As the brand primarily exists in the digital realm, animation and dynamic movement are integral to its identity.
How we guided
the Neurons Lab team
1. A strong claim & brand identity
As the AI expedition leader, Neurons Lab is at the forefront of innovation. This vision was brought to life through a next-level, digital-first brand experience crafted for impact, in close collaboration with Calango.
2. Proposition development & content in collaboration
The new positioning inspired a fresh proposition, supported by an innovative framework. Together with the team, we defined and fine-tuned this framework and its associated services, ensuring clarity and alignment.
3. Digital design sprint as a boost voor development
We conceptualized the website’s structure and navigation principles, designing and writing key pages as building blocks. Development partner Lama Lama then transformed these into a pixel-perfect website. This collaborative approach maximized each team member’s strengths, ensuring the highest-quality results.
Systemized for growth
For Neurons Lab’s talented in-house design and digital team, we delivered a comprehensive design system toolkit created in Figma. This toolkit ensures consistent, on-brand experiences across all touchpoints. By maintaining brand consistency, Neurons Lab strengthens its brand value, fostering greater customer loyalty and driving revenue growth.
Prosper & Bloom. Your Brand Scaling partner
We specialize in empowering tomorrow’s leaders by helping promising innovators break through in their markets. As a trusted partner, we guide startups and scale-ups from pitch deck to (re)launch, ensuring their vision comes to life. For established companies, we drive reinvention, elevating their brand to new heights with fresh strategies and bold ideas.
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